A new kind of brand consultancy

wild at heart.
Logic built to scale.

Brand strategy & customer experience for
businesses looking for an edge in the AI era.

Selected partners
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Fast. Agile. Human-centric.

Wild

Wild at heart.

20 years of real industry experience, building brands that are strategic, creative and authentic.

Logic

Logic built to scale.

Augmented by AI-native tools and workflows that move you faster, without losing the human edge.

wild Strategy Creativity Authenticity logic AI tools AI workflows Research Segmentation Persona Creation Customer Journeys Behaviour Models Playbooks Branding Activation Marketing Ideation Iteration Scale
The wildLOGIC method…

Messy problem to clear direction.

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Introducing wildCANVAS

The bridge from opportunity to execution.

A living canvas that turns a business opportunity into a clear, defensible brand strategy, and the playbook to deliver it across marketing, sales, retail, tech and service.

wildCANVAS strategy canvas
wildLOGIC Trends · every Monday

Five shifts in
five minutes.

A weekly read on consumer culture. Five shifts, five reasons they matter.

✓ You're in. Watch for your next weekly drop.

Read the latest issue →

Latest issue
Founder
“People don't care what you sell, they care about the outcomes you provide them as a result of the relationship they have with your brand.”
Rory Brett

Rory Brett

Founder of wildLOGIC.
20+ years across agencies, consultancies and client teams worldwide.

Start a conversation

Not sure what you need yet?

Most projects start with a challenge, not a brief. Share the problem and we'll shape the approach.

✓ Got it. Rory will reach out soon.
A wildLOGIC Labs product · in development

Turns a business opportunity into a clear, defensible brand strategy, and the playbook to deliver it across marketing, sales, retail, tech and service. A living canvas, with a human in the loop.

wildCANVAS Diaries · video series

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Video coming soon

Drop the episode film in here once it's cut. Each diary entry walks through a fresh build on the canvas.

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Where it fits

The gap between the opportunity and the execution.

Strategy consultants spot the opportunity → the why.
Channel experts deliver the tactical execution → the what.
Getting from one to the other without losing the reasoning is where brands often stall.

That's the gap wildCANVAS fills → the how.

The why

The opportunity

The strategy houses are sharp on where to play and why, the case for a new market, audience or model.

→
The how

Translates the opportunity into a clear, defensible brand strategy, and the playbook to deliver it. Fast, with the reasoning intact.

→
The what

The execution

Specialists building marketing, sales, retail, tech and service touchpoints and channels.

Live preview · Augment phase

Play with an exploration frame.

A real slice of the canvas. Drag references, add a direction note, steer the prompt, then hit Generate to spin out an experience idea.

This frame is meant as a demo of the interaction without AI integration.

What's inside

Key features.

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Why it holds up

Strategy you can trace.

Not a black box.
Every recommendation carries its reasoning,
its sources and the judgement behind it.

01 · Trackable reasoning

Follow the logic, card to card.

Every card links to the ones it grew from. Trace the path from brief to recommendation, and see what shifts when an input changes.

02 · Real, cited data

Sourced, dated, real.

Insights and personas tie back to real, dated sources, no synthetic data standing in for the truth.

03 · wildINSTINCTS

Judgement, encoded.

The AI engine has been trained how to think, reason and respond at each stage of the process, on 20+ years of real industry experience.

What you walk away with

A playbook, and a canvas that keeps thinking.

The deliverable

The playbook

Strategy, principles and briefs, build-ready deliverables your teams can act on across every channel, immediately.

Ongoing access

The living canvas

Positioning isn't fixed. Some things hold, others shift with new data. Feed in fresh research and see the impact on the canvas, from personas to experience ideas.

Request a demo

Help shape the canvas.

See wildCANVAS in action by signing up for a demo now and work closely with Rory to see the power of wildLOGIC.

✓ Thanks. We'll be in touch to set up your demo.
wildLOGIC Trends · weekly

Five shifts in
five minutes.

Weekly consumer behaviours, trends and shifts that matter, with a unique wildLOGIC edge to look out for.

✓ You're in. Watch for your next weekly drop.

Free · weekly · unsubscribe anytime

Latest issue cover
This week · Mon 22 Jun 2026

Inside the latest issue

Flick through this week's five shifts. Subscribers get the full deep-dive in their inbox.

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Want the full story?

Subscribers get the deep-dive document on every shift.

Subscribe free →
Members archive

The full back catalogue, for subscribers.

Every past issue, plus the document library and early access to wildCANVAS.

🔑

Set up your archive access

Followed the link from your newsletter? Create a password the first time, then sign in with your email and password whenever you're back.

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Document library

The deep-dive documents.

The full write-up behind each weekly issue. New documents land here as they publish.

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Member perks

Document library · trend templates · early access to wildCANVAS.

Coming soon
Services

Strategy and experience systems for brands that need to move faster.

How we help…

Our core expertise.

Five practices
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The xLOGIC system

Packaged engagements

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Start a conversation

Not sure what you need yet?

Most projects start with a challenge, not a brief. Share the problem and we'll shape the approach.

rory@wildlogic.io +65 8679 8879

✓ Got it. Rory will reach out soon.
Speaking

Talks that make strategy feel human.

Rory speaks on brand, AI-native strategy and your beautifully irrational audience, practical and jargon-free.

Rory Brett speaking
What I speak about
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Highlights
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Formats

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Speaker enquiry

Curious to explore a speaking opportunity?

Share a few details and Rory will reach out to start the conversation.

✓ Thanks. Rory will be in touch shortly.
wildCANVAS Diaries

I'm excited to share more about wildLOGIC and what I'm building with wildCANVAS. I will be sharing a video series in the coming weeks that you'll be able to see here when they go live.

Rory Brett · Founder, wildLOGIC